Appeal success for proposed poster panel hoardings at the Chiswick Roundabout.

Client:

Starbones Ltd.

Sector:
Other

Location:
Chiswick Roundabout, LB Hounslow

Our Services:
Expert Witness & Transport Planning

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Our Expert Witness

We provided Expert Witness services to support a written representations appeal against the refusal of planning permission for the provision of 3 internally illuminated poster panel hoardings at the Chiswick Roundabout, LB Hounslow, following refusal of planning permission. The site had previously had temporary advertisement consent which had subsequently lapsed.

Our Experts’ Input:

Planning Permission

Following refusal of planning permission by LB Hounslow on the grounds of highway safety concerns expressed by both borough and Transport for London officers we were instructed to prepare specialist expert evidence to support a planning appeal. As part of our work we conducted a forensic analysis of accident data in the vicinity of the appeal site over a period of time when the previous adverts were in place, and at other existing roadside advertising sites across London.

Our analysis demonstrated that ‘Driver Distraction – Outside Vehicle’ was not a factor in any of the accidents analysed and on that basis we were able to conclude that the proposed adverts would not adversely affect highway safety. The Inspector agreed with our findings and allowed the appeal.

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